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Sunday, May 15, 2005

What Mainstream Media?

Last week, we noted that while CNN paid no attention to little things like secret intelligence memos about the Bush administration's manipulation of intelligence, it has plenty of time for "news" about the so-called "Runaway Bride" and "American Idol."

CNN president Jonathan Klein defended the network's coverage of those stories in an interview with Brooke Gladstone on the May 6 edition of National Public Radio's On the Media:

GLADSTONE: Well, let's talk about the other end of that gamut then. Let's talk about Monday, May 2nd. CNN Daybreak -- the rundown had "Runaway Bride." American Morning -- "Runaway Bride Could Face Criminal Charges." Live from CNN -- "Runaway Bride Back Home." Crossfire -- "Should Runaway Bride Faces Charges?" Anderson Cooper, Paula Zahn, Larry King, Aaron Brown -- all of them devoted at least part of their program to Jennifer Wilbanks, the runaway bride, and Jonathan, I have to ask you -- does this fit into the roll-up-your-sleeves storytelling that you have in mind?

KLEIN: Well, sure. I mean, The New York Times covered the runaway bride too, and I'm sure I heard a story about it on NPR.
[...]

GLADSTONE: -- is the lesson here that cable news simply operates at a level of inertia and entropy that no one can change, that you throw blanket coverage at a story that really doesn't merit it?

KLEIN: No. If you were listening to me, Brooke, you would have heard me say that on some days, that story that we decide to focus on will be the runaway bride. On other days, the story will be the spread of democracy in Lebanon. We looked around. We didn't see any other network anchor in Lebanon. And then we went to Syria. And we didn't find any network anchor there, either. Now, you could criticize us for covering that story too heavily as well.

GLADSTONE: But are you saying that CNN's coverage of the runaway bride was an appropriate amount of coverage?
KLEIN: Oh, for sure. It was a fascinating story that left a lot of questions unanswered -- what drove her to this? Is this a crime?
[...]

GLADSTONE: It seems to me that, for the purposes of our discussion, you keep equating stories like Lebanon, which need no justification, with a weird little blip of a story like the runaway bride, which actually does need some justification.

KLEIN: Well, and yet, that's possibly a pretty elitist thing to say, because I don't know that you can say that one story needs justification, one doesn't. Who are you to argue with "the people" who flock to watch one story and not the other? The reason that I keep bringing up Lebanon and Syria is because our coverage of those stories and the tsunami and the Iraq election are as indicative of the kind of work in journalism that CNN ought to be known for as one day in which we covered the runaway bride. I mean, I'm sorry that you didn't like it -- [laughter] but if you like the rest of what we've done for the last five months, then I feel OK, because I think over time we prove out and are getting even better at being worth the attention of our audience. And yeah, sometimes I'll disagree with it. Sometimes you personally will disagree with it, Brooke. But, you know, maybe you need to get more in sync with what viewers out there [laughter] want to know about.

While Klein kept referring to other stories CNN covered, such as Lebanon and Syria, he missed the real problem with the network's wall-to-wall coverage of a woman's trip to Las Vegas: the stories CNN didn't cover, like the British intelligence memo.

from Media Matter's for America

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